The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must disclose their identities and tương tác information in an impressum.Bạn đang xem: What is impressum là gì, how vị i địa chỉ cửa hàng an impressum lớn my facebook page
Read on lớn find out what an impressum is, whether or not you need one, và how to create an impressum for Facebook.
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What Is an Impressum?
An impressum is a statement of ownership và authorship of content, which is legally required to lớn be put on published online and print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the liên hệ information of the trang web or business owner, as well as basic information about the company.
“Impressum” is an adopted German word with Latin origins, meaning “to impress or lớn engrave.” The closest English equivalents khổng lồ “impressum” are:“legal notice”“imprint”“masthead”“about us page”
Do I Need an Impressum?According to lớn the German Telemedia Act, you need an impressum if you operate a commercial trang web (including business social truyền thông pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de tên miền or not.
Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.
What Should I Write in an Impressum?
According lớn the Telemedia Act, you should include the following in an impressum:Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, email address)Business registration information (including register name & registration number)VAT ID number or trade registry number if applicable
Impressum & FacebookMany businesses have their own websites as well as social truyền thông media pages. Facebook added a feature that allows users to create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.
What Is an Impressum on Facebook?
An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information and legal identification numbers. Facebook allows users to input đầu vào up khổng lồ 2,000 characters for their impressum, after which the text is shortened, and a link to the complete impressum is added.
Facebook’s Pages, Groups, and sự kiện Policies require page administrators khổng lồ obey all applicable laws & regulations. This means if you’re subject lớn the Telemedia Act, Facebook requires you to include an impressum on your page.
Impressum Facebook Examples
There are different ways khổng lồ write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording và formatting, while still meeting the requirements for an impressum.Audi
Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name và number, and VAT ID. They provide additional tương tác information và resources for users who want to lớn find out more about their fuel consumption data.
An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID & mailing address.Birkenstock
Birkenstock’s Facebook About Page features their business description và impressum. Although they have a relatively short impressum, they provide the required business and tương tác information.
You can vary the length of your impressum & the order of information as long as the required information is presented.Allianz
Impressum are also referred to as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to your website’s full imprint or impressum page for your users’ convenience.
How to địa chỉ cửa hàng an Impressum on Your Facebook Page
Here’s how to địa chỉ an impressum lớn your Facebook page:Click Pages in the left thực đơn of your News Feed.Go khổng lồ your Page và click Edit Page Info.Scroll down khổng lồ the More section và enter your business information in the Impressum field.Click Save Changes.
Impressum ExamplesImpressum on websites also come in different styles for different businesses. Kiểm tra out the impressum samples below to lớn get ideas of how to format your impressum.
Swarovski — Online siêu thị Impressum
Swarovski’s imprint has all the required elements of an impressum, including business and tương tác information for their Switzerland office. They also provide contact information for their US office for US users.
It’s a good practice for multinational companies with English websites to lớn post their impressum if they also operate in German-speaking countries.
Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.
ABB Group — website Impressum
Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, and provides company details including the CEO’s name, business address, contact information, & business registration information.
Follow this example by identifying who manages or owns your website. If your website is maintained by a third-party organization, include their liên hệ information as well.
7132 Silver Restaurant — Disclaimer Impressum
7132 Silver Restaurant’s impressum and disclaimer page features liability & privacy disclaimers in addition to lớn their impressum. They also provide information about the third-party organization that developed their website.
Like in the example, you can choose lớn include your impressum in your disclaimer, or simply provide a link to the impressum page if it’s too long.
Now that we’ve walked through what an impressum is & how to lớn create one, let’s revisit what you need to know about impressum:An impressum is a statement of ownership và authorship.An impressum helps combat spam và disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerland.A standard impressum text includes names of the business/website owner, business contact information, and any government-issued identification or registration numbers.
Before creating your impressum, consult other impressum resources or nhận xét the Telemedia Act for detailed descriptions of the requirements.
When writing your impressum, you can draw inspiration from impressum examples.
Finally, display your impressum in conspicuous places on your trang web or Facebook page to comply with German laws.