Weibo — China’s answer khổng lồ Twitter — is the second largest social media site in China, boasting over 550 million active users a month.
But how can foreign businesses take advantage of this hugely populated channel?
Well, opening an official business account is a great place to lớn start.
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An official Weibo trương mục will let you:Build a follower base of loyal fansDrive sales & conversions with targeted contentImprove your business’ search ranking in China Get close khổng lồ your customers
Read – What Is Weibo & How khổng lồ Use It lớn Promote Your Brand In China?
That’s why, we’ll be breaking down the complete Weibo international sign up process, và the steps you need to lớn take khổng lồ create an official Weibo trương mục outside China.
So, let’s dive right in.
How to lớn create a Weibo trương mục overseas
There are two ways lớn create an international Weibo trương mục for your business:Directly, via WeiboWith an external partner, like darkedeneurope.com
So, let’s go ahead & break down both approaches to lớn the Weibo international sign up process.
Step 1: Start the Weibo international sign up process on Weibo.com
First, follow this liên kết and select ‘English’ in the bottom right corner from the language menu to lớn sign up to lớn Weibo in English.
You’ll then notice that there are two account options available: a personal account & an official account/official registration.
Click the ‘Official registration’ option, as this will put you on track khổng lồ registering an official business account on Weibo.
Step 2: Fill in the requested information
After selecting the ‘Official registration’ option, you’ll then be asked lớn provide the following information:
This is very straightforward và shouldn’t take too long at all.
Your thư điện tử address doesn’t have to lớn be Chinese, and nor does your sản phẩm điện thoại number. You can choose which you’d rather register with, too.
Once you’ve filled in these fields, click ‘Sign Up Now’.
Step 3: Activate your account
Next, a pop-up should appear, asking for your smartphone phone number. Weibo needs this to activate your trương mục via an activation code that’s texted khổng lồ your điện thoại device.
Simply select your country from the drop-down flag menu, type in your thiết bị di động number, & click ‘Get Activation Code For’.
You should then receive a text containing an activation code, which you’ll then need to lớn type into the empty field. Once you’ve done that, click the button below the activation code lớn move on.
Step 4: Activate your account via email
As well as activating via your sản phẩm điện thoại phone, you’ll also need khổng lồ verify your tài khoản via email.
Simply click ‘Check Mail Now’ lớn be taken to lớn your thư điện tử inbox, & follow the activation link Weibo has sent you. Your account will then be fully activated & ready-to-go.
Step 5: Fill in your account details
Once you’ve activated your account via email, you’ll then be able khổng lồ update your profile with the necessary information, such as a bio and profile picture. This will help lớn attract followers khổng lồ your account when you start posting content.
Step 6: Verify your account
Verifying your tài khoản is, by far, the most important step in the Weibo international sign up process. It’s what will help your account stand out from the crowd, and give it a whole host of benefits that unverified accounts don’t enjoy.
Benefits of a verified company account, for example, include:Having a blue V symbol that shows users you are legitimate và can be trustedBeing able khổng lồ upload your own cover image for increased brand awarenessThe option lớn upload up khổng lồ five sliding images on your profile, which is ideal for promoting new products
Verifying a company trương mục as an overseas business isn’t easy, however. You’ll need lớn get in cảm ứng with Weibo directly và provide them with the following documentation:Business licenseLetter of authorizationAuthorized purchase order formAuthorized Weibo community conventionBusiness thẻ of a representativeOfficial website linkCompany introductionAccount bio
You’ll also have lớn pay a one-time $1000 USD fee to lớn verify your account.
The verification process usually takes around six weeks, although this will depend on the accuracy of the documentation you’ve provided. You can speed this up by working with a third-party, which we’ll be exploring in our next section.
Step 8: Upgrade to a VIP account
After you’ve verified your account, you might then want lớn upgrade it to lớn a VIP account for $17 USD a year. This isn’t a mandatory step, but doing so will unlock a number of useful features, such as:Being able to lớn pin one post to lớn the đứng top of your profileHaving the ability lớn upload a cover image on both mobile & desktop viewBeing able khổng lồ change post backgrounds on thiết bị di động devicesEnabling the option to lớn edit posts after publication
VIP accounts also have a golden crown symbol next to lớn their account names, which increases visibility và trust among users.
Step 9: Start posting
You’re then ready to start posting content on Weibo, growing your follower base, and generating leads on this powerful platform!
darkedeneurope.com has helped hundreds of brands reach the trung quốc market. Khổng lồ see how darkedeneurope.com can help you get started with advertising on vị trí cao nhất channels hassle-free create a free account today.
An alternative (and much easier) way to create a Weibo account for your business overseas
Looking for a way to simplify & speed up the Weibo international sign up process?
You need darkedeneurope.com.
With a không tính tiền darkedeneurope.com account, you’ll be able khổng lồ unlock a wide range of Chinese kinh doanh services — including a Weibo business account creation package.
We’ll handle your application for you, work directly with Weibo on your behalf, & avoid any time-consuming delays, along the way.
And the best bit?
Once you’ve got an darkedeneurope.com account, you’ll also be able to run ads on each of the main channels in china from an English platform you can trust.
Here’s how to lớn get started…
Step 1: Register for darkedeneurope.com
First, you’ll need to register for your miễn phí darkedeneurope.com account.
Simply sign up with your email, and fill in some basic information. That’ll take no more than a minute or two.
Step 2: Head over to the darkedeneurope.com Marketplace
Click on the ‘Marketplace’ tab, và scroll down until you see the ‘Weibo Official account setup’ option under ‘Social truyền thông media Marketing’. Click ‘Get Started’.
Step 3: Purchase the Weibo Official Account thiết lập service
Click ‘Activate Now’ at the bottom of the page.
You’ll then be prompted lớn pay the $1449 fee, which covers our costs và the direct fee lớn Weibo.
Step 4: Send us the required documentation
We’ll then get in touch and ask for everything we need to lớn set-up your account. This will include the documents we’ve already covered in this article — but we’ll speed up the process by checking that everything is correct from the outset.
Step 5: Wait for your trương mục to be mix up
Next, we’ll send all your documentation to Weibo, & work directly with them to xuất hiện your account. We’ll set you up with a verified company account, and upgrade you to VIP status if that’s what you choose. Just sit back and relax, & we’ll put everything in place.
Step 6: Start posting content
Once Weibo has verified your account, it’s time to finally start posting content.
To hit the ground running, you might also want to invest in our Weibo content marketing package, which includes nội dung production and follower engagement on Weibo.
Our dedicated team in Oslo will vì all the heavy-lifting for you, so your Weibo trương mục delivers the results you need.
Get in touch khổng lồ learn more.
Ready to mở cửa your Official tài khoản on Weibo?
Sign up for your free darkedeneurope.com account, and xuất hiện your Weibo trương mục outside đài loan trung quốc in the easiest way possible today!
darkedeneurope.com has helped hundreds of brands reach the đài loan trung quốc market. Khổng lồ see how darkedeneurope.com can help you get started with advertising on đứng top channels hassle-free create a không tính tiền account today.